Premium British bed and mattress brand, Sleepeezee, has started its centenary year celebrations, due to be in full swing come its 100-year anniversary in December 2024.
To kick off the celebrations, Sleepeezee held a press event; Zzzen by Sleepeezee hosted by the brand’s ambassador and former Olympic champion, Dame Jessica Ennis-Hill. Having partnered with the brand for over 3 years, Jessica Ennis-Hill has been a close ambassador, with the Jessica mattress range and partnership with The Children’s Hospital Charity seeing huge success.
Brought to life by marketing agency, Multiply, the very Zzzen event took place on the 12th September at Wild by Tart in London and gave interiors and fitness journalists and influencers the chance to enjoy a mindful yoga class, brunch and Q&A on sleep with Dame Jessica Ennis-Hill and Sleep Expert for Mattress Online, James Wilson.
Sleepeezee’s brand ambassador, Dame Jessica-Ennis Hill commented: ‘It was fantastic to host the Zzzen by Sleepeezee event and educate our guests about the important link between a good mattress and healthy sleep. Throughout my life, sleep has played such a crucial role in my performance as an athlete and as a working mum, and I loved sharing my stories and experiences with our guests. Testing out the new Sleepeezee Centurial mattress and listening to James Wilson’s sleep tips was also a real highlight and I hope our audience learnt as much as I did from his expert advice’.
The relaxing morning event began with a mindful yoga session with athlete and yoga instructor, Lina Nielsen followed by a delicious healthy brunch. During the brunch, guests had the opportunity to hear from Sleepeezee’s Managing Director, Steve Warren on the brand, Sleepeezee’s 100-year anniversary and the new Centurial range.
The new Centurial range has been developed and manufactured to celebrate Sleepeezee’s centenary year. One of the mattresses from the range, the Centurial 03 mattress, was available for guests to test themselves at the event. The Centurial 03 mattress is made with 100% natural fillings such as natural talalay latex, alpaca and British wool and comes with a 10-year guarantee. Featuring 7,000 pocket springs and a luxuriously soft pillow top, this mattress provides edge to edge comfort and support whilst supporting heat regulation.
Following this, attendees listened and took part in a discussion with Jessica-Ennis Hill and James Wilson. The discussion spanned Jessica’s career and fitness routine, her lifestyle and experiences with sleep and the inspiration behind creating a mattress range with Sleepeezee. The Q&A provided crucial takeaways for attendees on how having a good mattress is crucial for a good night’s sleep, the link between sleep and exercise, and how to combat a bad night’s sleep.
Sleepeezee’s Managing Director, Steve Warren commented: ‘It was a great pleasure to work alongside our brand ambassador, Jessica Ennis-Hill on such a fantastic event for the brand. Amongst our centenary celebration plans, it was fantastic to host Zzzen by Sleepeezee and educate our guests on the importance of a good mattress. Thank you to Lina Nielsen, Jessica Ennis-Hill and James Wilson for partnering with us on such a brilliant event’.
To learn more about Sleepeezee and its new Centurial range visit: www.sleepeezee.com
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About Sleepeezee
Sleepeezee has been handcrafting mattresses in Britain since 1924, using a combination of luxury materials, innovative designs, and traditional techniques to perfect the formula of a good night’s sleep. Every detail of each mattress is diligently checked for consistency and quality, so customers can be satisfied that the bed they are investing in will provide them with the best night’s sleep possible. Sleepeezee is proud to have been a Royal Warrant holder for over 30 years. https://www.sleepeezee.com
Notes to editors
For more details, comment or images please contact Georgia Bayne on 07513564553 or email Georgia Bayne on georgia.bayne@multiplyagency.com.
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