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Hitting refresh on Snapple

Did you know that mangoes are the most-consumed fruit in the world? Or that eating bananas makes you more likely to be bitten by a mosquito? You can discover 1028 more fresh facts of the fruit and non-fruit variety on Snapple’s new European website, in addition to 11 refreshing varieties of juice and iced tea.

We helped Snapple bring their fruity-licious flavours and quirky character from the Big Apple to Europe by creating an online experience that would be mind-poppingly fun. We wanted visiting the website to feel as close as possible to actually holding a bottle of chilled Snapple in your hands. So we brought together everything that makes Snapple Snapple, such as the “real facts” found under each cap, and adapted the content and user experience for a new audience that’s just being introduced to the iconic brand. We also added an integrated social hub to keep the fun fresh, the content colourful and the cool users engaged with updates from Facebook and Instagram.

Here’s a link to the website, and here’s one last fact to tickle your brain: No word in the English language rhymes with month.

Just try it out for yourself!

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