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HP What We Do
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HP What We Do
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HP Who We Work With
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HP Who We Work With
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We work with Tennent’s wherever there’s a drinking occasion, from promotions, print ads and packaging to glassware that captures Scotland in a pint.
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Providing shopper and digital strategy solutions, spreading the message through social media, innovating new tastes through ideation
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HP How We Do It
HP How We Do It
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As in, plan to get to know each other. But also gathering valuable information from the past and present.
Before we start planning for the future, we take a look at the now. That means getting under the skin of your business - uncovering insights, studying the landscape, analysing previous campaigns and their results - to spark discussion and lead to the initial blueprint for our solutions.
Inspired by all those insights and raring to go? Not so fast. First, we devise a master plan.
Rome wasn’t built in a day - or without a plan. We’d love to start creating right away, but that’s a recipe for chaos. We don’t like that. We like targets, goals, deadlines, role assignments. That’s what gets results, and what keeps our creativity focused.
HP Who Does It
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HP Who Does It
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David Bradley-Bird
Partner
Never trust a dog with orange eyebrows.
Kate Fenton
Partner
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Dr Mark Fowlestone
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HP What's Happening
HP What's Happening
HP White Papers
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HP White papers
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About Two Column Small Left
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Uncover insights in real time
In today's ever-evolving brand world, historic data and past insights are not enough. Neither is being vague or general about who you’re talking to. That's why we developed Mind's Eye, to give you relevant insights gathered from specifically targeted audience in real time – and not 6 months ago. Developed by our Insight & Innovation Team, this is a unique, robust and agile consumer insight tool that delivers rapid consumer research and insights to get your business ahead in a fast-paced world.
About Two Column Small Left
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About Two Column Small Left
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Maps
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Edinburgh
Edinburgh
EH12 5AL
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Minds Eye quotes
Minds Eye quotes
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ME Main Stats
ME Main Stats
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500,000 UK consumers
Mind’s Eye boasts the largest sample population of any UK comparative research medium. Our respondents come from all corners of the nation. That includes 20,000 from Scotland, a normally underserved region.
Whether you need to cast a wide net or target a highly specific audience, we will provide you a significant sample size and a rich source of information.
Speaking of wide nets, we also have access to an international consumer audience, to the tune of 136 countries!
Insights in 48 hours
Mind's Eye does not rely on past information or make assumptions based on existing insights.
Its access to real consumers in real time means it can uncover relevant insights for right now.
And since it delivers these insights at lightning speed, in 48 hours, you can put them to work while they’re still hot.
Case Studies List
Case Studies List
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Vivamus pulvinar non sapien ac placerat. Nulla euismod lobortis nisi, ac consequat leo tempus sed. Cras semper purus eu arcu molestie convallis. Quisque blandit sem ligula, sed aliquet eros malesuada at. Suspendisse rhoncus venenatis elit, quis vulputate neque ultricies vel. Quisque eget libero ac enim convallis lobortis faucibus et nibh. Donec tristique turpis mauris, non sodales lacus volutpat quis. Sed mattis tincidunt elit a ornare. Aliquam sit amet condimentum neque. Curabitur euismod vel odio sed ornare.
Vivamus pulvinar non sapien ac placerat. Nulla euismod lobortis nisi, ac consequat leo tempus sed. Cras semper purus eu arcu molestie convallis. Quisque blandit sem ligula, sed aliquet eros malesuada at. Suspendisse rhoncus venenatis elit, quis vulputate neque ultricies vel. Quisque eget libero ac enim convallis lobortis faucibus et nibh. Donec tristique turpis mauris, non sodales lacus volutpat quis. Sed mattis tincidunt elit a ornare. Aliquam sit amet condimentum neque. Curabitur euismod vel odio sed ornare.
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CS text and full carousel
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CS top image, text and bottom image
CS top image, text and bottom image
Thanks to our thorough research we were able to identify how to specifically target the right audiences for Edinburgh’s festivals, as well as develop a plan that would draw them to the festivals and generate cross-festival engagement.
With the MOSAIC data, we quickly realised that the most effective strategy for the Festivals Edinburgh lay in targeting cities with a similar interest in culture and festivals that also had good air links to Edinburgh and Glasgow. The data also enables Festivals Edinburgh to prioritise target cities in Scotland right down to households in specific postcodes.
We also recommended updating the website which was by then dated and failing to deliver. The ticket portal received too little traffic, showing that customers were not buying tickets this way. The new website, www.edinburghfestivalcity.co.uk promotes all 12 festivals in a more holistic, effective way.
The five-year plan was received with unanimous approval and swiftly put into motion. Hurrah! The benefits for Edinburgh’s festivals, the performers, crowds and the city itself have been tremendous:
Attracted audiences of 4 million, over 25,000 artists and 2000 accredited media.
90% of audiences agreed that the festivals are ‘must see’ events.
Generated £261m for Scotland’s economy and created 5242 full-time jobs in Edinburgh.
89% of audiences feel greater pride in Edinburgh as a city thanks to festivals
77% of visitors from outside Scotland would visit Edinburgh again*
*data from Festivals Edinburgh
Case Studies Work In Progress
Case Studies Work In Progress
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Design
The competition landing page was integrated on huggieswipes.co.uk. Shoppers were able to access the bubbly, colourful portal both on desktop and mobile, and we purposefully kept the mechanics and design simple to maximise efficiency and ease of use.
Mechanic
Stepping up to the challenge was easy: shoppers simply needed to upload photos of their little ones. They then completed a series of fun and interactive challenges that really put Huggies® Wipes through their paces against everyday messy situations.
Case Studies (mini with popup)
Case Studies (mini with popup)
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Concertina
Concertina
We work with you from the outset to help you ensure that your learning ultimately does what you need it to do – improve performance and improve the business.
We don’t start with the content, we start with the outcomes… and then build from there.
We'll detail all the aims, key messages and content at the end of this stage – allowing you to approve what the learning will cover before any design work takes place.
Our analysis also helps ensure your solutions are tailored to your needs and your budget by identifying the correct design and technical approach for you.
How do we make this learning different? How do we ensure the main messages are taken on board … and are translated into changed behaviours or actions?
What tools could we use? Would a creative theme be appropriate? What ideas can we employ to maximise learner engagement?
We'll work closely with you to fully explore all of these aspects at this stage of the development process.
Now content becomes king. Our copywriters and instructional designers will make sure the key messages resonate with your learners, while staying true to your preferred Tone of Voice.
This stage requires the perfect blend of creative flair and eye for detail; an unusual mix that not everyone can attain.
Again, you have full approval of all the words before we reach production.
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